Some ideas on what to test
Latest posts | Feed | By Mark Brownlow
If you're lazy like me, you don't test. But it certainly means you're leaving opens, clicks and money on the table.
Testing is nature's way of telling us we don't have perfect intuition. What we think of as optimal usually, well, isn't. Our favorite subject lines, offers and copy aren't necessarily those that produce the best response.
If you were wondering what to test with regard to your outgoing emails (and how), then take a few ideas from this blog post by VerticalResponse's Janine Popick.
Testing is nature's way of telling us we don't have perfect intuition. What we think of as optimal usually, well, isn't. Our favorite subject lines, offers and copy aren't necessarily those that produce the best response.
If you were wondering what to test with regard to your outgoing emails (and how), then take a few ideas from this blog post by VerticalResponse's Janine Popick.
Permalink | May 16, 2006 |
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