Tips from Sony Ericsson on multinational email marketing
Latest posts | Feed | By Mark Brownlow on May 19, 2006
Given how tricky it can be getting decent responses from an audience in your own region, pity the global marketer who has to manage campaigns to dozens of different countries.
One such marketer is Sony Ericsson's Agnes Gawel. In this interview-based article, she outlines her approach to the whole issue of tailoring campaigns to countries and cultures.
She has thoughts on what you need to localize (and what you don't need to worry about), dealing with legal issues, general rules for keeping responses up, and specific tips for particular countries.
One such marketer is Sony Ericsson's Agnes Gawel. In this interview-based article, she outlines her approach to the whole issue of tailoring campaigns to countries and cultures.
She has thoughts on what you need to localize (and what you don't need to worry about), dealing with legal issues, general rules for keeping responses up, and specific tips for particular countries.
[This post brought to you by Campaigner Email Marketing]
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