Why email marketing has a bad image

Latest posts | Feed | By Mark Brownlow on May 25, 2006

I despair, I really do. I thought we left the "it's OK to send unsolicited email as long as some people read it" argument behind in the 1990s. Apparently not, according to my interpretation of this article reporting on a survey of business people's email habits.

I give up trying to fight the permission fight. Everyone can send email about anything to whoever they want, whenever they want. Then we can all hold hands, eat cake and sing jolly songs as we flush email marketing right down the toilet.

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