Ads around emails
Latest posts | Feed | By Mark Brownlow on June 08, 2006
Just a heads up about some developments at the major email address providers.
It seems the ad clutter around your emails may be increasing, possibly in ways you won't like.
AOL has started inserting banner ads into emails received by its paying subscribers. This represents a break from Internet tradition: normally you get an ad-free experience if you're paying for an upgraded email service.
Elsewhere, MSN just began showing contextual ads in its Live Mail Desktop (beta version).
The MSN experiment matches the Gmail approach, where the ads are automatically targeted to the content of the email.
Or to put it another way...your marketing emails may show up accompanied by ads for your competitors.
This "issue" isn't critical just yet in terms of subscriber numbers affected. But watch this space.
It seems the ad clutter around your emails may be increasing, possibly in ways you won't like.
AOL has started inserting banner ads into emails received by its paying subscribers. This represents a break from Internet tradition: normally you get an ad-free experience if you're paying for an upgraded email service.
Elsewhere, MSN just began showing contextual ads in its Live Mail Desktop (beta version).
The MSN experiment matches the Gmail approach, where the ads are automatically targeted to the content of the email.
Or to put it another way...your marketing emails may show up accompanied by ads for your competitors.
This "issue" isn't critical just yet in terms of subscriber numbers affected. But watch this space.
[This post brought to you by Campaigner Email Marketing]
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