The basics of split testing

Latest posts | Feed | By Mark Brownlow on June 06, 2006

Those fearful of dipping a toe in the murky waters of testing can breathe easier. Wendy Roth has some basic advice on how and what to test when it comes to email marketing.

Should get you started on your path to statistical enlightenment and result heaven.

[This post brought to you by Campaigner Email Marketing]
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