Behavioral targeting and email marketing
Latest posts | Feed | By Mark Brownlow
Danielle Hickey makes a strong case for using more BT in your EM.
She outlines the benefits of using an individual's observed online behavior to determine what email they get sent.
Hickey - like me and just about everybody else -- is very good on the whys, but not so hot on the details of the hows (which is impossible in an article, frankly).
How you do all this is the big challenge, and that's where the onus falls on your email service provider, database rep, IT folk, consultants or your own self-initiative to convert the potential into pounds (or dollars).
She outlines the benefits of using an individual's observed online behavior to determine what email they get sent.
Hickey - like me and just about everybody else -- is very good on the whys, but not so hot on the details of the hows (which is impossible in an article, frankly).
How you do all this is the big challenge, and that's where the onus falls on your email service provider, database rep, IT folk, consultants or your own self-initiative to convert the potential into pounds (or dollars).
Permalink | June 01, 2006 |
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