Email as an organisation
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This blog's title No man is an iland was written to express a life philosophy* rather than something specifically email marketing related.
But as fate would have it, it fits nicely with the concept of holistic email marketing. Where we accept that the impact our emails have on customers, prospects and other recipients is the result of their interaction with all the emails sent by an organisation.
Not just the email campaigns, but the service emails, the notes from a rep, the order confirmations etc.
This leads to a new task. That of coordinating email contact programs across the whole organisation. In this article, Chip House has some tips on how to tackle this integrated approach, with some specific thoughts on brand management, subscriber management and enterprise governance.
*though I'm always reminded of this quote by Hugh Grant's character in the movie About a Boy: "Some men are islands. I'm a bloody island! I'm bloody Ibiza!"
But as fate would have it, it fits nicely with the concept of holistic email marketing. Where we accept that the impact our emails have on customers, prospects and other recipients is the result of their interaction with all the emails sent by an organisation.
Not just the email campaigns, but the service emails, the notes from a rep, the order confirmations etc.
This leads to a new task. That of coordinating email contact programs across the whole organisation. In this article, Chip House has some tips on how to tackle this integrated approach, with some specific thoughts on brand management, subscriber management and enterprise governance.
*though I'm always reminded of this quote by Hugh Grant's character in the movie About a Boy: "Some men are islands. I'm a bloody island! I'm bloody Ibiza!"
Permalink | June 02, 2006 |
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