Making more of your transactional emails
Latest posts | Feed | By Mark Brownlow on June 05, 2006
We all kind of know we could make better marketing use of transactional emails, like order confirmations and customer service replies.
But how do we do it? In particular, how do we do it without turning them into commercial emails, subject to stricter legal requirements?
Jeanne Jennings explores some of the answers in this article.
After putting the case for transactional emails as marketing opportunities, she outlines some very specific advice on what is and isn't acceptable in terms of commercial messaging within such emails.
The focus is on legal compliance and the article carries the rider that you need to check the details with your own lawyers of course
But how do we do it? In particular, how do we do it without turning them into commercial emails, subject to stricter legal requirements?
Jeanne Jennings explores some of the answers in this article.
After putting the case for transactional emails as marketing opportunities, she outlines some very specific advice on what is and isn't acceptable in terms of commercial messaging within such emails.
The focus is on legal compliance and the article carries the rider that you need to check the details with your own lawyers of course
[This post brought to you by Campaigner Email Marketing]
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