New email marketing metrics
Latest posts | Feed | By Mark Brownlow on June 07, 2006
Several email service providers produce regular reports collating stats on open rates, clicks generated etc. for the campaigns they send out for their clients.
You can add VerticalResponse to that list now, with their new Trend Watch report. The graphics are better than usual, which makes the whole thing much easier to read than many equivalents.
The report has data on open rates, clickthrough %, bounce rates and unsubscribe rates...broken down by industry and again by list size within each industry.
So, for example, you can see average open rates for emails from political candidates sent to between 5,000 and 10,000 people.
It's another benchmarking source to consider. As always be careful about using industry-wide stats to judge your own success (a point the report writers stress themselves). Like I always say, the average person has less than two legs.
You can add VerticalResponse to that list now, with their new Trend Watch report. The graphics are better than usual, which makes the whole thing much easier to read than many equivalents.
The report has data on open rates, clickthrough %, bounce rates and unsubscribe rates...broken down by industry and again by list size within each industry.
So, for example, you can see average open rates for emails from political candidates sent to between 5,000 and 10,000 people.
It's another benchmarking source to consider. As always be careful about using industry-wide stats to judge your own success (a point the report writers stress themselves). Like I always say, the average person has less than two legs.
[This post brought to you by Campaigner Email Marketing]
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