The nuances of forced capture of emails
Latest posts | Feed | By Mark Brownlow
If you stick any part of your site behind a barrier, so people are forced to submit an email address to get access, read this post from Nick Usborne.
There are many good reasons for this tactic, but Nick outlines a couple of downsides you may not have considered.
Chief among those: branding and image implications in a surfing world dominated by privacy fears.
You'll need to register before you can read Nick's post (just kidding).
There are many good reasons for this tactic, but Nick outlines a couple of downsides you may not have considered.
Chief among those: branding and image implications in a surfing world dominated by privacy fears.
You'll need to register before you can read Nick's post (just kidding).
Permalink | June 01, 2006 |
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