Slap yourself around the face

Latest posts | Feed | By Mark Brownlow on June 09, 2006

The Eisenberg brothers were one of my first formal business interviewees back in 2000. Since then, they've gone on to justified star status in the field of online marketing. And I'm still doing business interviews (that's OK).

Anyway, go ahead and slap yourself around the face. Twice. Because we're not getting it right. We're just not learning.

In a departure from his normal topic area, Bryan Eisenberg highlights some fundamental mistakes most of us insist on making in regard to web marketing.

His comments are refreshingly forthright and we should all take them to heart. No, it's not specifically about email marketing, but it might as well be.

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