Benchmarking metrics for email marketing

Latest posts | Feed | By Mark Brownlow

We're back from vacation so let's get the ball rolling with this self-penned article showing you where to find sources of email marketing metrics to use for planning, benchmarking etc.

As well as listing various places you can find useful numbers, the article has some advice on how to use them and what you might need to watch out for.

Now excuse me while I dig through a couple of thousand emails...

Permalink | July 13, 2006 | 0 comment(s)
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