A best practices checklist
Latest posts | Feed | By Mark Brownlow
Goodness, some scary reading for anyone doing email marketing. Vendor EmailLabs drew up a list of best practices for marketing emails, focusing on the formal functional aspects of the email rather than content, writing style, design etc.
They then took a look at a lot of emails to see how marketers shaped up. The results are here.
The bad news: we could all do better.
The good news: the list of best practices is a super checklist to use for a review of your own basic email templates.
They then took a look at a lot of emails to see how marketers shaped up. The results are here.
The bad news: we could all do better.
The good news: the list of best practices is a super checklist to use for a review of your own basic email templates.
Permalink | July 12, 2006 |
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