Brands, personality and email
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Jack Aaronson appeals to marketers to inculcate their emails with more of their brand.
In doing so, he focuses on the issue of voice and language...and thus provides a persuasive brand-related argument for this idea of personality that folk like me harp on about as crucial to long-term email success (see, for example, this book chapter.)
I argue for personality as something that distinguishes you from all that competition and gives readers something to connect with. Jack's argument is that this personality is a crucial part of maintaining your brand.
In doing so, he focuses on the issue of voice and language...and thus provides a persuasive brand-related argument for this idea of personality that folk like me harp on about as crucial to long-term email success (see, for example, this book chapter.)
I argue for personality as something that distinguishes you from all that competition and gives readers something to connect with. Jack's argument is that this personality is a crucial part of maintaining your brand.
Permalink | July 17, 2006 |
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