Certification might well improve your results
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I normally stay clear of press releases and other self-promotional material, but I'll make an exception for this one.
There are two particularly large unanswered questions concerning the whole issue of paying to have your marketing emails independently certified (see my article on email certification for background).
Does certification actually improve important numbers like response rates? And do these improvements outweigh the costs of certification?
According to this release from Goodmail Systems, the answer to the first question is "yes." At least for Time Consumer Marketing, who reveal the results of their tests using Goodmail's CertifiedEmail service.
That just leaves the second question...
(Update: By way of balance, here's a more cynical view of the Time results)
There are two particularly large unanswered questions concerning the whole issue of paying to have your marketing emails independently certified (see my article on email certification for background).
Does certification actually improve important numbers like response rates? And do these improvements outweigh the costs of certification?
According to this release from Goodmail Systems, the answer to the first question is "yes." At least for Time Consumer Marketing, who reveal the results of their tests using Goodmail's CertifiedEmail service.
That just leaves the second question...
(Update: By way of balance, here's a more cynical view of the Time results)
Permalink | July 19, 2006 |
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