Email marketing and the World Cup
Latest posts | Feed | By Mark Brownlow
As it's Friday, you might appreciate something a little different. This article uses football as a metaphor for email marketing, drawing out six strategic lessons for email marketers from an understanding of the world's favorite sport.
It was written before France's Zidane headbutted an Italian in the World Cup final. So lesson number seven might be to keep your cool under pressure. Or you might destroy a decade's worth of brand building in about two seconds. (Though you can't deny it helped his brand awareness.)
It was written before France's Zidane headbutted an Italian in the World Cup final. So lesson number seven might be to keep your cool under pressure. Or you might destroy a decade's worth of brand building in about two seconds. (Though you can't deny it helped his brand awareness.)
Permalink | July 14, 2006 |
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