Is Outlook's auto-preview killing your design?

Latest posts | Feed | By Mark Brownlow

The auto-preview function in Outlook may have passed you by. It was certainly news to me. This MarketingSherpa article reveals what it is and why it may be one reason you aren't getting higher open rates.

Fortunately, the article also has some tips on how to get auto-preview to work in your favor, together with screenshots of appropriate email designs.

Just another issue to add to your email marketing concerns.

Permalink | July 28, 2006 | 0 comment(s)
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