Personalization not as simple as it sounds
Latest posts | Feed | By Mark Brownlow
There was a time when putting a recipient's name in the email's subject line boosted response rates. But this piece by Ken Magill suggests it's no longer that simple.
Seems spammers cottoned on to the technique and spoiled it for the rest of us (not for the first time). Magill gets input from a couple of experts to suggest how subject line personalization can still work if done properly.
Seems spammers cottoned on to the technique and spoiled it for the rest of us (not for the first time). Magill gets input from a couple of experts to suggest how subject line personalization can still work if done properly.
Permalink | July 11, 2006 |
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