Review: Email Marketing Buyer's Guide 2006
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Summary: If you're looking for a new UK-oriented ESP, then this 224 page guide saves you an awful lot of groundwork as you develop your shortlist. The detailed information on different services also helps when it comes to negotiating prices and features with your current or future service choice.
Details: The 224 page report begins with an overview of the industry in the UK and how email marketing ranks alongside other online marketing vehicles in terms of likely market size.
The overview also gathers opinion on how marketers are doing in terms of strategies and tactics, with pointers toward the practices that will likely determine success in the future.
And for those of you unconvinced, there's even a nice summary of the varied benefits email marketing brings your company.
Of course, if you're convinced of the value, you more than likely need a partner to take care of the technical side of things: maintaining your address list, physically sending out the emails, etc. etc.
That's where this report comes into its own.
It first outlines the different service models out there, and then offers (brief) advice on how to set about choosing the right model and service. However, it's not really a how-to guide; it won't take you through the nitty gritty of developing selection criteria etc. Instead, the meat of the report is in its very extensive service listings.
Each of 23 different companies (UK-based or with a significant UK presence) gets 6-10 pages of detail covering most or all of the below:
>> Basic information (contacts, company details, history etc.)
>> Clients and markets
>> Type of services and solutions offered (from a couple of dozen choices)
>> Ability to integrate with other technologies
>> Specific product details, including pricing information
>> Training and support services
>> Delivery records and capabilities
>> Presence and reputation
>> Case studies
Since this is a huge chunk of the information you need when comparing services, the report saves you an awful lot of work. With each listing so long, you can also get a feel for the culture of each service. That tells you who's likely to suit you best in terms of an enjoyable customer <-> service relationship.
If you're looking to commit some serious money to your email marketing endeavors, then the choice of service partner is critical. And getting this report becomes a no-brainer if you're UK-based. It pays for itself simply in terms of the research time you'll save.
Available from E-consultancy.com.
Details: The 224 page report begins with an overview of the industry in the UK and how email marketing ranks alongside other online marketing vehicles in terms of likely market size.
The overview also gathers opinion on how marketers are doing in terms of strategies and tactics, with pointers toward the practices that will likely determine success in the future.
And for those of you unconvinced, there's even a nice summary of the varied benefits email marketing brings your company.
Of course, if you're convinced of the value, you more than likely need a partner to take care of the technical side of things: maintaining your address list, physically sending out the emails, etc. etc.
That's where this report comes into its own.
It first outlines the different service models out there, and then offers (brief) advice on how to set about choosing the right model and service. However, it's not really a how-to guide; it won't take you through the nitty gritty of developing selection criteria etc. Instead, the meat of the report is in its very extensive service listings.
Each of 23 different companies (UK-based or with a significant UK presence) gets 6-10 pages of detail covering most or all of the below:
>> Basic information (contacts, company details, history etc.)
>> Clients and markets
>> Type of services and solutions offered (from a couple of dozen choices)
>> Ability to integrate with other technologies
>> Specific product details, including pricing information
>> Training and support services
>> Delivery records and capabilities
>> Presence and reputation
>> Case studies
Since this is a huge chunk of the information you need when comparing services, the report saves you an awful lot of work. With each listing so long, you can also get a feel for the culture of each service. That tells you who's likely to suit you best in terms of an enjoyable customer <-> service relationship.
If you're looking to commit some serious money to your email marketing endeavors, then the choice of service partner is critical. And getting this report becomes a no-brainer if you're UK-based. It pays for itself simply in terms of the research time you'll save.
Available from E-consultancy.com.
[This post brought to you by Campaigner Email Marketing]
Permalink | July 31, 2006 | 0 comment(s) - add yours!
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Permalink | July 31, 2006 | 0 comment(s) - add yours!
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