Selected suggestions for segmentation success
Latest posts | Feed | By Mark Brownlow
S is for Segmentation in the big book of email marketing, but like many things in life and love it's easier said than done.
Bill Nussey offers up an introduction to the topic, clarifying what it means and why it's a good thing.
He also has a range of ideas on how you might divide up your list of email addresses to produce groups of individuals likely to respond similarly to particular emails.
And he highlights a couple of real world examples to prove his points.
Bill Nussey offers up an introduction to the topic, clarifying what it means and why it's a good thing.
He also has a range of ideas on how you might divide up your list of email addresses to produce groups of individuals likely to respond similarly to particular emails.
And he highlights a couple of real world examples to prove his points.
Permalink | July 14, 2006 |
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