Think of email in terms of customer lifecycle
Latest posts | Feed | By Mark Brownlow
If you're a sales assistant in a store, you don't talk to a new customer you've never seen before the same way you talk to one who comes in every week.
The idea of matching messages to where the customer is on the sales cycle needs no justification, but we're only implementing this slowly in email marketing.
In this article, Karen J. Bannan enlists the help of YesMail's Tim Price to suggest how you might approach a customer lifycycle email program.
The idea of matching messages to where the customer is on the sales cycle needs no justification, but we're only implementing this slowly in email marketing.
In this article, Karen J. Bannan enlists the help of YesMail's Tim Price to suggest how you might approach a customer lifycycle email program.
Permalink | July 21, 2006 |
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