Tips on list welcome messages
Latest posts | Feed | By Mark Brownlow
Jordan Ayan reminds us of the importance of the message sent to new readers confirming their subscription.
He has a few useful suggestions for the content and presentation of this message. To which I'd add one other thing, namely to offer a little pleasant surprise.
You can be innovative in terms of what that surprise is. Examples might be a coupon, a "best of past issues" or even just a bit of humor.
Anything to make a better connection with this new reader and leave them looking forward to their first "proper" email from you.
He has a few useful suggestions for the content and presentation of this message. To which I'd add one other thing, namely to offer a little pleasant surprise.
You can be innovative in terms of what that surprise is. Examples might be a coupon, a "best of past issues" or even just a bit of humor.
Anything to make a better connection with this new reader and leave them looking forward to their first "proper" email from you.
Permalink | July 14, 2006 |
0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter
Get posts like this: as an RSS feed | biweekly email | via Twitter
0 Comments:
Comments closed for this post
