Using email bait to get subscribers
Latest posts | Feed | By Mark Brownlow
One small business expert describes how he decided to offer potential subscribers access to popular articles and presentations to reward them for signing up to his newsletter.
The before-and-after numbers suggest it works in terms of accelerating the growth of a list.
The concept of offering sign-up incentives is well-established and highly recommended.
The key is to ensure that the incentive matches the audience so only the right sort of people sign-up. Offer something that only your target readership would find valuable. It's about building a quality list of addresses, not a big list of addresses.
The before-and-after numbers suggest it works in terms of accelerating the growth of a list.
The concept of offering sign-up incentives is well-established and highly recommended.
The key is to ensure that the incentive matches the audience so only the right sort of people sign-up. Offer something that only your target readership would find valuable. It's about building a quality list of addresses, not a big list of addresses.
Permalink | July 06, 2006 |
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