Video email worked for lead generation
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This case study demonstrates how one tool supplier used a marketing video to get credibility and thus meetings with prospects.
The video is not in the email itself (that doesn't work) but they used email to alert prospects to the online video.
If that approach piques your interest, the article has some useful tips for you, including the criteria the company used to pick someone to make the video.
The video is not in the email itself (that doesn't work) but they used email to alert prospects to the online video.
If that approach piques your interest, the article has some useful tips for you, including the criteria the company used to pick someone to make the video.
Permalink | July 24, 2006 |
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