After they unsubscribe, start investigating why
Latest posts | Feed | By Mark Brownlow
Most of us don't have the time or need to spend all day on email marketing. But if your email operations are big business, then proper analysis is critical.
And those analytical skills need applying to unsubscribes as much as to campaign reports and sign-up data.
In this article, Andy Goldman suggests how you might identify needed changes to tactics and strategy through an evaluation of where and when people are leaving your lists.
And those analytical skills need applying to unsubscribes as much as to campaign reports and sign-up data.
In this article, Andy Goldman suggests how you might identify needed changes to tactics and strategy through an evaluation of where and when people are leaving your lists.
Permalink | August 24, 2006 |
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