Design tips and preview panes
Latest posts | Feed | By Mark Brownlow
The folks at EmailLabs have long preached the importance of designing for preview panes (see an earlier post), but it seems marketers are reluctant to take on board the message.
In this article, MarketingSherpa revisit the topic, clarifying why you really do need to take preview panes seriously.
They also offer a mix of advice on exactly how you can adjust your email design so it encourages interaction and responses, even when brutally massacred by the preview whims of Outlook and other clients / email services.
The biggest limitation in email marketing is seldom our knowledge, but often our (un)willingness to turn knowledge into practical action. Hopefully this polite nudge from MarketingSherpa will spur us into giving preview panes more scrutiny.
In this article, MarketingSherpa revisit the topic, clarifying why you really do need to take preview panes seriously.
They also offer a mix of advice on exactly how you can adjust your email design so it encourages interaction and responses, even when brutally massacred by the preview whims of Outlook and other clients / email services.
The biggest limitation in email marketing is seldom our knowledge, but often our (un)willingness to turn knowledge into practical action. Hopefully this polite nudge from MarketingSherpa will spur us into giving preview panes more scrutiny.
Permalink | August 04, 2006 |
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