Help on writing emails
Latest posts | Feed | By Mark Brownlow on August 24, 2006
The concept of blocks in email marketing tends to refer to problems with getting email delivered.
Another kind of block is the writer's sort. Sometimes it can help to have a few suggestions on hand to kick start a newsletter article, subject line or editorial.
So it's nice that Karen Gedney has assembled a few useful content and copy ideas for you here.
The only one that has me puzzled is the idea of using personal business phrases like "FYI" and "Per your request" as subject lines.
Given that spammers often use that technique to get opens, it seems a little risky to do the same.
Another kind of block is the writer's sort. Sometimes it can help to have a few suggestions on hand to kick start a newsletter article, subject line or editorial.
So it's nice that Karen Gedney has assembled a few useful content and copy ideas for you here.
The only one that has me puzzled is the idea of using personal business phrases like "FYI" and "Per your request" as subject lines.
Given that spammers often use that technique to get opens, it seems a little risky to do the same.
[This post brought to you by Campaigner Email Marketing]
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