Hope you're thinking about email authentication
Latest posts | Feed | By Mark Brownlow
A seemingly innocuous news report here about the challenges faced by IT folk when it comes to managing their company's email system.
But buried in there is a bit of thought fodder for email marketers.
Spam is ranked as the second biggest challenge, in particular because image-based spam (where there is no text) is growing and difficult to filter out.
You can't latch onto particular words that indicate a spam message because these words are bundled in the form of an undecipherable (for a machine) image.
If you can't judge spam by the content, then inevitably the people who guard inboxes will turn to other criteria. And that means issues like authentication, reputation and certification.
So whatever you might think of those things now, I'd place a large sum of money on those factors eventually becoming absolutely critical to getting your marketing email through to recipients. We have been warned.
But buried in there is a bit of thought fodder for email marketers.
Spam is ranked as the second biggest challenge, in particular because image-based spam (where there is no text) is growing and difficult to filter out.
You can't latch onto particular words that indicate a spam message because these words are bundled in the form of an undecipherable (for a machine) image.
If you can't judge spam by the content, then inevitably the people who guard inboxes will turn to other criteria. And that means issues like authentication, reputation and certification.
So whatever you might think of those things now, I'd place a large sum of money on those factors eventually becoming absolutely critical to getting your marketing email through to recipients. We have been warned.
Permalink | August 09, 2006 |
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