Integration is the way forward
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Very thoughtful article by Chris Marriott addressing the broader picture of how email marketing fits into your wider online marketing approach.
He suggests toning down the excitement about the latest and greatest ways to market online and invites the reader to take a more measured approach to their overall strategy.
Along the way, he has some practical suggestions on how you might better integrate email into the marketing mix.
If you have a largish online budget and a marketing team, you probably want to read this for a little thought food with your coffee.
He suggests toning down the excitement about the latest and greatest ways to market online and invites the reader to take a more measured approach to their overall strategy.
Along the way, he has some practical suggestions on how you might better integrate email into the marketing mix.
If you have a largish online budget and a marketing team, you probably want to read this for a little thought food with your coffee.
Permalink | August 03, 2006 |
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