Lifecycle marketing using email
Latest posts | Feed | By Mark Brownlow
Lifecycle marketing sounds quite fancy, but in essence it's about timing your communications to match the recipient's position on the sales cycle.
This can get quite complicated but works especially well when that sales cycle is clear or predictable. Like for a honeymoon: the timing is pretty fixed on that one (hopefully).
In this case study, you'll find details of a series of autoresponder email messages that go out to brides in the months before (and after) their wedding date in order to get them to purchase related travel services.
Should prompt a few thoughts about how you can take this approach with your own customers and prospects.
This can get quite complicated but works especially well when that sales cycle is clear or predictable. Like for a honeymoon: the timing is pretty fixed on that one (hopefully).
In this case study, you'll find details of a series of autoresponder email messages that go out to brides in the months before (and after) their wedding date in order to get them to purchase related travel services.
Should prompt a few thoughts about how you can take this approach with your own customers and prospects.
Permalink | August 02, 2006 |
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