Metrics and all that
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The Intevation Report has an excellent overview of how you should approach the emotionally-charged issue of email marketing metrics.
Author Loren McDonald distinguishes between "process" and "output" metrics, and explains why that classification is important.
He then outlines the key metrics you might track and puts forward an 8-step approach to getting your monitoring and evaluation program in order.
And if that wasn't enough to gladden your hearts on a Friday, he also has some suggestions on the typical problems that might be depressing your results.
Author Loren McDonald distinguishes between "process" and "output" metrics, and explains why that classification is important.
He then outlines the key metrics you might track and puts forward an 8-step approach to getting your monitoring and evaluation program in order.
And if that wasn't enough to gladden your hearts on a Friday, he also has some suggestions on the typical problems that might be depressing your results.
Permalink | August 04, 2006 |
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