No email is an iland: landing page advice!
Latest posts | Feed | By Mark Brownlow on August 29, 2006
It's all very well getting someone to click on a link in your email. But what happens at the other end?
The destination (landing) page needs to pick up where the email left off, and carry the visitor through to the end goal (a download, a sale, a phone call, whatever).
Jeanne Jennings has seven tips for making those landing pages tango nicely with your email marketing.
There's a lot of crossover here with search marketing. If you do pay-per-click advertising on search engines, then don't forget to apply relevant lessons to your email efforts, too (and vice versa).
The destination (landing) page needs to pick up where the email left off, and carry the visitor through to the end goal (a download, a sale, a phone call, whatever).
Jeanne Jennings has seven tips for making those landing pages tango nicely with your email marketing.
There's a lot of crossover here with search marketing. If you do pay-per-click advertising on search engines, then don't forget to apply relevant lessons to your email efforts, too (and vice versa).
[This post brought to you by Campaigner Email Marketing]
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