Sneak preview emails
Latest posts | Feed | By Mark Brownlow on August 21, 2006
If you're lucky enough to have products that users are really into then this case study might include some campaign ideas for you.
The article reviews how agricultural equipment manufacturer John Deere gets farmers all excited and engaged by giving them a sneak preview of the company's new products.
The preview link comes via email, and arrives before the press embargo is lifted. So farmers get to see their new toys before word breaks out in the media.
Apart from the relationship aspect of the campaign, it offers plenty of opportunities for getting sign-ups and similar. And anything that gets farmers excited without involving subsidies is always worth a look.
The article reviews how agricultural equipment manufacturer John Deere gets farmers all excited and engaged by giving them a sneak preview of the company's new products.
The preview link comes via email, and arrives before the press embargo is lifted. So farmers get to see their new toys before word breaks out in the media.
Apart from the relationship aspect of the campaign, it offers plenty of opportunities for getting sign-ups and similar. And anything that gets farmers excited without involving subsidies is always worth a look.
[This post brought to you by Campaigner Email Marketing]
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
