Sneak preview emails
Latest posts | Feed | By Mark Brownlow
If you're lucky enough to have products that users are really into then this case study might include some campaign ideas for you.
The article reviews how agricultural equipment manufacturer John Deere gets farmers all excited and engaged by giving them a sneak preview of the company's new products.
The preview link comes via email, and arrives before the press embargo is lifted. So farmers get to see their new toys before word breaks out in the media.
Apart from the relationship aspect of the campaign, it offers plenty of opportunities for getting sign-ups and similar. And anything that gets farmers excited without involving subsidies is always worth a look.
The article reviews how agricultural equipment manufacturer John Deere gets farmers all excited and engaged by giving them a sneak preview of the company's new products.
The preview link comes via email, and arrives before the press embargo is lifted. So farmers get to see their new toys before word breaks out in the media.
Apart from the relationship aspect of the campaign, it offers plenty of opportunities for getting sign-ups and similar. And anything that gets farmers excited without involving subsidies is always worth a look.
Permalink | August 21, 2006 |
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