Thoughts on privacy protection statements
Latest posts | Feed | By Mark Brownlow
Best practice is always to reassure potential subscribers that their privacy is safe if they hand over their precious (for it *is* precious) email address. See 10 tips for better sign-up forms for more on that.
In this article, Christopher Knight discusses how you express yourself in that reassuring statement on privacy. He suggests how you align yourself in terms of language has an impact on how that statement is perceived (and thus a knock-on effect on the decision to subscribe).
Since privacy statements usually go in the category "do it once and forget about it," perhaps it's time to take another look at the wording?
In this article, Christopher Knight discusses how you express yourself in that reassuring statement on privacy. He suggests how you align yourself in terms of language has an impact on how that statement is perceived (and thus a knock-on effect on the decision to subscribe).
Since privacy statements usually go in the category "do it once and forget about it," perhaps it's time to take another look at the wording?
Permalink | August 08, 2006 |
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