Universal 'unsubscribe' button is coming, with buts
Latest posts | Feed | By Mark Brownlow on August 28, 2006
(If you're not familiar with the problems associated with recipients using "this is junk" buttons to delete your email, read my background article on spam and unsubscribe buttons.)
Rebecca Lieb has some more details on how a major web-based email address service is replacing the "spam" button with an "unsubscribe" button...for selected emails.
The good news: it's happening and likely to spread.
The bad news: it's not that easy to ensure that your emails qualify for this preferential treatment. And there are other downsides, as Lieb explains.
(Update: this article by Ken Magill has more info, too)
Rebecca Lieb has some more details on how a major web-based email address service is replacing the "spam" button with an "unsubscribe" button...for selected emails.
The good news: it's happening and likely to spread.
The bad news: it's not that easy to ensure that your emails qualify for this preferential treatment. And there are other downsides, as Lieb explains.
(Update: this article by Ken Magill has more info, too)
[This post brought to you by Campaigner Email Marketing]
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