When is my list a permission list?
Latest posts | Feed | By Mark Brownlow
The hardest questions I get from visitors usually begin with "Is it OK to send an email to these folk?"
To understand the importance of permission (if you don't already), see the introduction to email marketing article or read a Creed for Email Marketing.
As a rule of thumb, if you have to ask whether or not you have permission to send to a list, then you probably don't. What you're really asking is, "I don't have permission, but can I get away with sending an email to these folk?"
Given the complexities, it's rare to find anyone offering really clear advice on what is or isn't "allowable" under different scenarios. So it's refreshing to see one vendor give it a go.
MailChimp have a long list of typical "I want to send an email" scenarios, accompanied by advice on whether you can, can't, should or shouldn't. Intended for their clients, it's equally valuable for everyone else. The advice is spot on, combining a strong permission-orientation with pragmatism.
To understand the importance of permission (if you don't already), see the introduction to email marketing article or read a Creed for Email Marketing.
As a rule of thumb, if you have to ask whether or not you have permission to send to a list, then you probably don't. What you're really asking is, "I don't have permission, but can I get away with sending an email to these folk?"
Given the complexities, it's rare to find anyone offering really clear advice on what is or isn't "allowable" under different scenarios. So it's refreshing to see one vendor give it a go.
MailChimp have a long list of typical "I want to send an email" scenarios, accompanied by advice on whether you can, can't, should or shouldn't. Intended for their clients, it's equally valuable for everyone else. The advice is spot on, combining a strong permission-orientation with pragmatism.
Permalink | August 08, 2006 |
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