You need another line in your header
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Good news in this article from Ken Magill.
Microsoft have started displaying an "unsubscribe" button for some emails viewed through its Windows Live service.
Most web-based email clients have a "report this as spam" button, which we know is constantly used by recipients as a surrogate unsubscribe button. The problem is the spam complaint can count against the sender and end up seeing them blacklisted.
So an unsubscribe button is a big improvement and let's hope it catches on. For it to work, you need to have a decent sender reputation and a line of code in your email header with a valid unsubscribe link that the MS computers can interpret for the button.
There's more info in Ken's article.
Microsoft have started displaying an "unsubscribe" button for some emails viewed through its Windows Live service.
Most web-based email clients have a "report this as spam" button, which we know is constantly used by recipients as a surrogate unsubscribe button. The problem is the spam complaint can count against the sender and end up seeing them blacklisted.
So an unsubscribe button is a big improvement and let's hope it catches on. For it to work, you need to have a decent sender reputation and a line of code in your email header with a valid unsubscribe link that the MS computers can interpret for the button.
There's more info in Ken's article.
Permalink | August 09, 2006 |
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