B2B vs. B2C Email Marketing
Latest posts | Feed | By Mark Brownlow
A nice overview of the core elements of email marketing from Tricia Robinson.
She begins with a summary of the fundamentals, and then presents a side-by-side comparison of B2B and B2C email marketing approaches as regards list selection, list building, content development, timing, response tracking and permission.
She begins with a summary of the fundamentals, and then presents a side-by-side comparison of B2B and B2C email marketing approaches as regards list selection, list building, content development, timing, response tracking and permission.
Permalink | September 12, 2006 |
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