Benchmarks: Worthwhile or a Waste of Time?
Latest posts | Feed | By Mark Brownlow on September 26, 2006
Jeanne Jennings shares my love of statistics and has a good understanding of the pros and cons of benchmark numbers in email marketing. Here she outlines some of the issues involved with interpreting and using such benchmarks.
You can get my views on their usefulness here.
You can get my views on their usefulness here.
[This post brought to you by Campaigner Email Marketing]
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