Brand death by email
Latest posts | Feed | By Mark Brownlow
Like a lot of things in life, it's a lot quicker and easier to destroy a brand than it is to build one. And one of the aspects of marketing emails that gets little attention is the impact they have on your brand and reputation.
A few email blunders can wreck both.
Stefan Pollard outlines five areas you need to review to ensure they're not dragging your brand down (with your bottom line results following closely behind).
A few email blunders can wreck both.
Stefan Pollard outlines five areas you need to review to ensure they're not dragging your brand down (with your bottom line results following closely behind).
Permalink | September 11, 2006 |
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