Crafting a newsletter that works

Latest posts | Feed | By Mark Brownlow

Sometimes it pays to go against the grain, as this case study confirms.

It looks at the content (and thoughts behind) an email newsletter for financial advisers. One that gets clicks and open rates most of us can only imagine when drunk.

Their approach is certainly one worth considering for your own efforts.

Permalink | September 25, 2006 | 0 comment(s)
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