Domains and deliverability
Latest posts | Feed | By Mark Brownlow on September 26, 2006
When you send out emails, you normally get a nice report on the alleged number of messages delivered. A hidden issue is that this number is an aggregate across your whole list and may disguise delivery problems with a particular part of that list.
In this article, Spencer Kollas explains why you need to track deliverability on a recipient domain by recipient domain basis. As well as the theory, he has plenty of practical advice on where to focus your efforts.
In this article, Spencer Kollas explains why you need to track deliverability on a recipient domain by recipient domain basis. As well as the theory, he has plenty of practical advice on where to focus your efforts.
[This post brought to you by Campaigner Email Marketing]
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