Email benchmark studies mostly useless?
Latest posts | Feed | By Mark Brownlow on September 27, 2006
John Rizzi snorts disdainfully in the general direction of email marketing benchmarks in this article by Ken Magill.
Although he whips out a slew of reasons why benchmarks are not useful as a comparison for your own statistics, he hints that they might have other uses in terms of monitoring trends and similar. More on metrics.
Although he whips out a slew of reasons why benchmarks are not useful as a comparison for your own statistics, he hints that they might have other uses in terms of monitoring trends and similar. More on metrics.
[This post brought to you by Campaigner Email Marketing]
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