Email benchmark studies mostly useless?
Latest posts | Feed | | By Mark Brownlow
John Rizzi snorts disdainfully in the general direction of email marketing benchmarks in this article by Ken Magill.
Although he whips out a slew of reasons why benchmarks are not useful as a comparison for your own statistics, he hints that they might have other uses in terms of monitoring trends and similar. More on metrics.
Although he whips out a slew of reasons why benchmarks are not useful as a comparison for your own statistics, he hints that they might have other uses in terms of monitoring trends and similar. More on metrics.
[This post brought to you by Campaigner Email Marketing]
Permalink | September 27, 2006 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Permalink | September 27, 2006 | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | biweekly email | via Twitter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
