Email benchmark studies mostly useless?

Latest posts | Feed | | By Mark Brownlow

John Rizzi snorts disdainfully in the general direction of email marketing benchmarks in this article by Ken Magill.

Although he whips out a slew of reasons why benchmarks are not useful as a comparison for your own statistics, he hints that they might have other uses in terms of monitoring trends and similar. More on metrics.

[This post brought to you by Campaigner Email Marketing]
Permalink | September 27, 2006 | 0 comment(s) - add yours!
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