Email marketers can have their cake and eat it
Latest posts | Feed | By Mark Brownlow on September 22, 2006
Sean O'Neal reviews the position of email as part of the media mix and argues that it's a win-win for interactive marketers.
Email marketing (done properly) brings both a performance ROI through direct response. And it also has benefits in terms of brand awareness and consumer behavior.
The implicit suggestion, then, is that email advocates need to be a little less circumspect about staking a claim for email in the marketing budget.
Email marketing (done properly) brings both a performance ROI through direct response. And it also has benefits in terms of brand awareness and consumer behavior.
The implicit suggestion, then, is that email advocates need to be a little less circumspect about staking a claim for email in the marketing budget.
[This post brought to you by Campaigner Email Marketing]
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