Images don't show up
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A study reported in DM News asked email users about whether they've encountered image suppression in incoming emails and what they do about it (if anything.)
Since there's no details on the survey's methodology or sample size, I can't comment on the numbers, but the gist is clear...
A significant number of people getting your marketing emails will likely not see the images you put in them. Enough people so that you simply cannot afford to discount them from your thinking when it comes to designing those messages.
Since there's no details on the survey's methodology or sample size, I can't comment on the numbers, but the gist is clear...
A significant number of people getting your marketing emails will likely not see the images you put in them. Enough people so that you simply cannot afford to discount them from your thinking when it comes to designing those messages.
Permalink | September 14, 2006 |
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