Integrate PPC search marketing and email
Latest posts | Feed | By Mark Brownlow
A very simple list building technique gets a bit of deserved publicity in this article by Lena Waters.
She explains why and how you should add an email opt-in to the landing pages you use as part of your PPC search marketing.
The logic is simple. You paid for them to visit once. Now make sure you get them to opt-in to your emails so you can target them again once that first visit is over.
She explains why and how you should add an email opt-in to the landing pages you use as part of your PPC search marketing.
The logic is simple. You paid for them to visit once. Now make sure you get them to opt-in to your emails so you can target them again once that first visit is over.
Permalink | September 15, 2006 |
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