Problems with Email Newsletter Ads
Latest posts | Feed | By Mark Brownlow
This MarketingSherpa alert highlights two problems faced by those placing ads in other people's newsletters. Image blocking and preview panes make it difficult to get those nice banner ads displayed and/or viewed.
It seems a lot of people are in denial about this, though Sherpa do manage to get some suggestions from the field on how to deal with the issue.
One approach is to ask for ad placement up the top of the email, where it's more likely to be seen.
That's great if you're an advertiser. But as a publisher, I don't want that crucial top space "wasted" on an ad, which is unlikely to persuade people to dig deeper into the email.
So there's a balancing act which needs to be resolved there.
It seems a lot of people are in denial about this, though Sherpa do manage to get some suggestions from the field on how to deal with the issue.
One approach is to ask for ad placement up the top of the email, where it's more likely to be seen.
That's great if you're an advertiser. But as a publisher, I don't want that crucial top space "wasted" on an ad, which is unlikely to persuade people to dig deeper into the email.
So there's a balancing act which needs to be resolved there.
Permalink | September 08, 2006 |
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