The right approach to list growth
Latest posts | Feed | By Mark Brownlow
In the rush to get new subscribers, subscriber quantity often counts more than subscriber quality. But as Wendy Roth explains, that focus can come back to haunt you later.
Her article has several tips on how to approach list building so that the people who do sign-up are likely to hang around longer and respond better to your messages.
Wendy has some interesting perspectives on such issues as sign-up incentives and the amount of information you require from prospective subscribers. A recommended read if you're looking for sustainable, long-term success.
Her article has several tips on how to approach list building so that the people who do sign-up are likely to hang around longer and respond better to your messages.
Wendy has some interesting perspectives on such issues as sign-up incentives and the amount of information you require from prospective subscribers. A recommended read if you're looking for sustainable, long-term success.
Permalink | September 06, 2006 |
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