Search marketing and email marketing
Latest posts | Feed | By Mark Brownlow
Given the close alliance* between PPC ads and email, you might find this new Search Marketing Benchmark Guide of great value.
As well as benchmark and planning figures, there's a heap of insight on what to test, how people read pages of search results, shopping behavior and other stuff you'll find in the sales blurb.
*the visitors you pull in from PPC search engine clicks should get a chance to opt-in to your emails, so you can remarket to them without paying Google or Yahoo another big wad of cash.
As well as benchmark and planning figures, there's a heap of insight on what to test, how people read pages of search results, shopping behavior and other stuff you'll find in the sales blurb.
*the visitors you pull in from PPC search engine clicks should get a chance to opt-in to your emails, so you can remarket to them without paying Google or Yahoo another big wad of cash.
Permalink | September 22, 2006 |
0 comment(s)
Get posts like this: as an RSS feed | biweekly email | via Twitter
Get posts like this: as an RSS feed | biweekly email | via Twitter
0 Comments:
Comments closed for this post
