Search marketing and email marketing
Latest posts | Feed | By Mark Brownlow on September 22, 2006
Given the close alliance* between PPC ads and email, you might find this new Search Marketing Benchmark Guide of great value.
As well as benchmark and planning figures, there's a heap of insight on what to test, how people read pages of search results, shopping behavior and other stuff you'll find in the sales blurb.
*the visitors you pull in from PPC search engine clicks should get a chance to opt-in to your emails, so you can remarket to them without paying Google or Yahoo another big wad of cash.
As well as benchmark and planning figures, there's a heap of insight on what to test, how people read pages of search results, shopping behavior and other stuff you'll find in the sales blurb.
*the visitors you pull in from PPC search engine clicks should get a chance to opt-in to your emails, so you can remarket to them without paying Google or Yahoo another big wad of cash.
[This post brought to you by Campaigner Email Marketing]
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