The trauma of being an "innocent" spammer
Latest posts | Feed | By Mark Brownlow on September 26, 2006
According to the campaign report for my last newsletter, it received a spam complaint.
Now the newsletter is double opt-in so it's impossible for me to spam anyone. To get on the list you have to submit your email address and click on a confirmation link in a welcome message before you can ever get an email from me.
Not to mention the fact that the whole purpose of this website is to encourage email marketing best practices, one of which is "do not spam."
So presumably it was one of those "hit the spam button because I can't be bothered to unsubscribe" things.
But gosh it hurts whenever that happens. It's like when you first started school and spent hours on your handwriting homework, only to get the same grade as little Johnny (who finished his homework in two seconds and writes like a confused squirrel monkey).
But the lesson is, no matter how much you try, someone, somewhere still thinks you're spamming. There's no room for complacency in this game.
Now the newsletter is double opt-in so it's impossible for me to spam anyone. To get on the list you have to submit your email address and click on a confirmation link in a welcome message before you can ever get an email from me.
Not to mention the fact that the whole purpose of this website is to encourage email marketing best practices, one of which is "do not spam."
So presumably it was one of those "hit the spam button because I can't be bothered to unsubscribe" things.
But gosh it hurts whenever that happens. It's like when you first started school and spent hours on your handwriting homework, only to get the same grade as little Johnny (who finished his homework in two seconds and writes like a confused squirrel monkey).
But the lesson is, no matter how much you try, someone, somewhere still thinks you're spamming. There's no room for complacency in this game.
[This post brought to you by Campaigner Email Marketing]
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Permalink | Add to del.icio.us | 0 comment(s) - add yours!
Get posts like this: as an RSS feed | as a biweekly newsletter
Sign-up for the Email Marketing Reports NEWSLETTER
Twice a month, free, packed with email marketing advice and all the posts from this blog.
Twice a month, free, packed with email marketing advice and all the posts from this blog.
0 Comments:
